home_warning_banner Check now
News

AI Act: What Concretely Changes for Businesses

New roles, new responsibilities, new processes... Here are the transformations the AI Act imposes on businesses.

Author Marie Dupont
January 15, 2025 12 min read
AI Act: What Concretely Changes for Businesses
The AI Act transforms business practices

The AI Act is not just another regulation to comply with. It imposes a profound transformation in how companies develop, deploy, and use AI. Here are the major changes to anticipate.

85%

of companies already use AI

35M

maximum fine in euros

7%

of global turnover in penalties

Before/After: What Changes

The AI Act fundamentally changes the rules of the game. Here is a before/after comparison for businesses:

Aspect Before AI Act With AI Act
AI Deployment Free, no specific legal framework Mandatory risk assessment
Documentation Optional, at discretion Technical documentation required
Transparency No disclosure obligation Mandatory user information
Oversight Company's choice Mandatory human control (high risk)
Liability Unclear framework, case law Clearly defined responsibilities

Impact by Industry

Not all sectors are impacted the same way. Here are the transformations by industry:

Healthcare and Medical

Diagnostic assistance systems and AI medical devices automatically become "high risk."

  • Mandatory pre-market conformity assessment
  • Comprehensive technical documentation required
Finance and Insurance

Credit scoring and AI risk assessment are classified as high risk.

  • Enhanced decision explainability
  • Mandatory bias testing
Human Resources

AI recruitment and evaluation are heavily regulated.

  • Systematic human oversight
  • Mandatory candidate information
E-commerce and Retail

Moderate impact for most uses (recommendations, chatbots).

  • Chatbot transparency
  • Vigilance on personalization

New Roles to Create

The AI Act pushes companies to create new functions or extend existing responsibilities:

AI Officer / AI Manager

Oversees AI Act compliance, coordinates risk assessments, and serves as point of contact with authorities. Can be a new function or an extension of the DPO.

AI Audit Team

Performs compliance assessments, bias testing, and maintains technical documentation. Can be internalized or outsourced.

Human Supervisors

For high-risk systems, trained individuals must be able to supervise and interrupt AI decisions. Requires training and procedures.

Opportunities to Seize

Beyond constraints, the AI Act also creates opportunities for well-prepared companies:

Competitive advantages
  • Competitive edge: demonstrable compliance reassures customers and partners
  • Public market access: compliance becomes a prerequisite
  • Responsible innovation: clear framework that secures R&D investments
  • Increased trust: consumers prefer transparent AI

Recommended Action Plan

Here is a pragmatic timeline to prepare your company:

Compliance Timeline
Now
  • AI systems inventory
  • Risk classification
  • Designate a responsible person
Within 6 months
  • Set up governance
  • Technical documentation
  • Team training
Before August 2026
  • Complete high-risk compliance
  • Active supervision systems
  • Incident procedures in place
Don't wait until 2026

Prohibitions apply from February 2025. Some systems will need to be removed or modified well before full application.

Assess the impact on your business

Our audit identifies your affected systems and gives you a personalized action plan.

Start free audit

The AI Act represents a major evolution for European companies. Rather than suffering from it, organizations that prepare now will transform this regulatory constraint into a competitive advantage.

Share:

Related articles

Stay informed

Receive our AI Act analysis and guides directly in your inbox.